WATCH THE REPLAY:2025 Customer Trends Every Small Business Should Know

Start. Run. Grow. Starting Up in a Dynamic Environment

New entrepreneurs in today's ever-changing environment face a unique set of circumstances, advantages and challenges. If you're getting ready to launch, here's how to set yourself up for success.

Launching a Business in 2022 and Beyond

The business world has changed dramatically in recent years, and not just because of the COVID-19 pandemic. Emerging technologies, new customer preferences and shifting social values mean new startups must be ready to dive right into this dynamic environment.

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How to Establish a 401(k) Company Match Plan

Matching 401(k) contributions can motivate your workforce and attract new talent. Explore 401(k) employer match rules, costs, and tips for designing a simple but effective plan.

How Pharmacist-Founded Auro Wellness Reached $4 Million in 4 Years

As beauty consumers increasingly seek out brands backed by licensed medical professionals, the skincare and supplement startup is tapping into the heightened post-pandemic pursuit of holistic health solutions.

Personality Traits Customers Love

As you hire and promote employees, look for these personality traits to infuse your brand with characteristics that customers love.

What Is a Business Valuation, and How Do You Calculate It?

There are multiple ways to determine the economic value of your business, with different calculations that can be used for different purposes.

How to Hire for Soft Skills

Rapidly changing technology and the need to constantly adapt your business practices means that hiring for soft skills is more important than ever.

How to Find a Small Business Attorney

Here’s how to find a small business attorney for your business, what small business attorneys do, and considerations before you hire.

How to Start a Contracting Business

Construction contracting businesses often have higher barriers to overcome when starting out. From licensing requirements to marketing strategies, here are some tips to help you get started.

How to Create a Financial Projection in Excel

Learn how Microsoft Excel makes it easier to forecast your sales and revenue.

How to Calculate Cost of Equity

When investing in a business project or opportunity, you need to see a return worth the risk. Learn how the cost of equity influences your decision.

How to Write an Investor Agreement

Are you in need of working capital? Taking on investors can solve cash flow issues and free up resources.