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Start. Run. Grow. Starting Up in a Dynamic Environment

New entrepreneurs in today's ever-changing environment face a unique set of circumstances, advantages and challenges. If you're getting ready to launch, here's how to set yourself up for success.

Launching a Business in 2022 and Beyond

The business world has changed dramatically in recent years, and not just because of the COVID-19 pandemic. Emerging technologies, new customer preferences and shifting social values mean new startups must be ready to dive right into this dynamic environment.

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5 Top-Notch Viral Marketing Campaigns

From the “Barbie” movie to the infamous Popeyes chicken sandwich, here are five viral tactics to consider for your next marketing campaign.

A Quick Guide to Offering Great Customer Service

Taking a few steps to establish a reputation for good customer service can help you grow your business.

An Entrepreneur's Guide to Outsourcing

If you’re a small business owner who’s feeling overwhelmed, here’s why you should consider outsourcing some of your business’s tasks.

An Entrepreneur's Guide to Influencer Marketing

Brands often collaborate with influencers on social media to expand their reach. Here’s how to launch and grow a profitable influencer marketing business.

What AI Can’t Do for Your Small Business

While there are many tasks that artificial intelligence can perform, some jobs are best left to humans.

7 TikTok Trends for Entrepreneurs

Discover seven trending TikTok videos you can use in your social media marketing strategy, from dance challenges to ASMR and satisfying videos.

6 Elements of a Viral Marketing Campaign

Learn about viral marketing and six elements of a successful viral marketing campaign to integrate into your content strategy.

8 Tips for Marketing a Self-Published Book

Learn how to find your target audience and best promote your self-published book using social media, metadata, and reviews.

How to Write a Business Book

From your initial idea to completing your manuscript, follow these seven steps to successfully write your first business book.

Six Flags is Elevating the Theme Park Experience Using Amazon-Powered Tech

Its new Quick 6 retail store will be first theme park venue to deploy Amazon-powered cashierless checkout to reduce lines amid ‘the attention economy.’