Difficult seasons are inevitable in business and life, but these seasons don’t have to be roadblocks. Let’s look at seven quotes from individuals who used adversity to become stronger and find greater success and what business owners can learn from them.

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“When one door of happiness closes, another opens; but often we look so long at the closed door that we do not see the one which has been opened for us.” — Helen Keller

Helen Keller knew all about adversity—she was born blind and deaf but overcame both obstacles to become an educator and advocate. Keller knew that there is always something to be gained from the most difficult situation if you take the time to look.

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“All the adversity I’ve had in my life, all my troubles and obstacles, have strengthened me. You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you.” — Walt Disney

Today, Walt Disney is known as a successful filmmaker and theme park creator. But his early life was anything but easy. Disney first started drawing as a way to escape from an abusive parent.

His first cartooning business went bankrupt, and his acting attempts also failed. He finally found success after creating the character Mickey Mouse. His career was full of ups and downs, but Disney’s perseverance always got him through the hard times.

“Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome.” — Booker T. Washington

Booker T. Washington was born a slave and spent most of his early life in poverty. His family later moved to West Virginia, where he spent his days packing salt. As a young adult, Washington worked as a janitor to pay his way through school.

He persisted in becoming an educator and founded the Tuskegee Institute, which is now known as Tuskegee University. He’s an example that the road to success is paved with many challenges, but if you can stick with it, you’ll eventually come out on the other side.

We make a living by what we get, but we make a life by what we give. Winston Churchill

“You may encounter many defeats, but you must not be defeated. In fact, it may be necessary to encounter the defeats so you can know who you are, what you can rise from, how you can still come out of it.” — Maya Angelou

Maya Angelou was an activist, a novelist and an inspiration to millions of people. Although she spoke six languages and taught American Studies at Wake Forest University, Angelou never earned a college degree.

In the 1960s, Angelou became involved in the civil rights movement and became a prolific writer. Throughout her life, she has inspired countless people to rise up, even in the midst of misfortune. For that reason, she was given the Presidential Medal of Freedom in 2010 by President Obama.

“In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.” — Theodore Roosevelt

Theodore Roosevelt is widely regarded as one of the greatest U.S. presidents in history. He overcame debilitating asthma and never settled for complacency, even though he grew up with family money. He understood that it was necessary to take action in times of difficulty, and his presidency reflected this.

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“I always did something I was a little not ready to do. I think that's how you grow. When there's that moment of 'Wow, I'm not really sure I can do this,' and you push through those moments, that's when you have a breakthrough.” — Marissa Mayer

When Marissa Mayer served as CEO of Yahoo, she faced intense scrutiny from shareholders. Expectations for a turnaround at Yahoo were high, and she was widely criticized for her leadership skills.

Mayer ended up resigning from Yahoo and moved on to start her own venture. She’s always managed to push through challenges thanks to her resilience and persistence.

“We make a living by what we get, but we make a life by what we give.” – Winston Churchill

Winston Churchill is the two-time Prime Minister best known for leading the United Kingdom to victory during World War II. Growing up, he was largely neglected by his family, and his political career was anything but easy.

But Churchill overcame this adversity to build a remarkable career. And he understood that even in the midst of hardship, we can still find ways to give back to others.

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Lessons small business owners can learn from these quotes

Each of those quotes can teach entrepreneurs powerful lessons about navigating challenges and facing adversity. Here’s how you can apply these lessons to your business:

  • Embracing change: Instead of getting stuck ruminating over previous failures, train yourself to look for new opportunities. The ability to pivot and adapt to constantly changing circumstances is a key trait for any business owner.
  • Adversity can make you stronger: Setbacks can be a stepping stone to success if you treat these moments as learning opportunities. Your biggest failures can make you stronger if you have the right attitude.
  • Learning from failure: Failure is inevitable, and how you respond to it is what matters. Use every challenge to improve your business strategies and lean into your purpose.
  • Taking action and leaning into discomfort: As a business owner, it’s important to be decisive and push past your comfort zone. Leaders who take bold action tend to be the ones who experience the biggest breakthroughs.
  • Focusing on what you can give: Finally, you should focus on what you can give to your customers and employees. The businesses that provide the most value tend to stick around the longest.

[Read more: 10 Inspirational Oprah Quotes for Business Owners]

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

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