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Strategy

Dig deep into your business idea to discover opportunities and unexpected roadblocks.

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How to Price Competitively Without Devaluing Your Brand

Try to avoid a price war by performing a pricing analysis and using a combination of tactics to appeal to customers beyond price.

What Are "Maximizers," and What Do You Need to Know About Them?

Maximizing is a style of shopping that emphasizes the less-is-more approach to buying new things.

How to Write a Diversity Statement

A recent study from the APA shows that internal diversity messaging doesn’t work when it's focused on the benefit to the business.

How to Do a Competitive Analysis [Small Business Guide]

Perform a competitive analysis to understand not only where your business stands, but where the market is headed next.

Templates for Competitive Analysis for Small Business

There are many types of competitive analysis that can tell you more about your consumers, your brand positioning, and your growth potential.

How to Assess Your Competitors’ Strengths and Weaknesses

Score your competitors by stepping into a customer’s shoes to get an objective look at their products, positioning, pricing, and more.

Work and Business Trends to Watch for in 2023

Workplaces, roles, and customer expectations are evolving. Here’s what to expect in 2023.

Pitching to Investors: How Much Enthusiasm Is Too Much?

Here’s how to strike the right tone when seeking funding from investors.

How a Business Accelerator Can Help Your Startup

Learn more about business accelerators and how they can help your business.

How to Attract Private Equity Investors

Learn how to make your business attractive to private equity firms with this how-to guide.