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Strategy

Dig deep into your business idea to discover opportunities and unexpected roadblocks.

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Boost Small Business Saturday Sales With Tips From Big Retailers

Retailers from Dick’s Sporting Goods to Wayfair offer lessons to make the most of the holiday.

How to Make the Most of Small Business Saturday

Small Business Saturday provides retailers with opportunities to drive sales and attract new customers.

How to Strategically Lower Prices at Your Business

Lowering prices seems straightforward, but if you do it strategically, you can attract more customers and benefit your business's bottom line.

How Are Employers Affected by Unemployment?

Understand how employers are impacted by the unemployment insurance system, including taxes and unemployment claims from fired employees.

Pros and Cons of Licensing Your Brand

Licensing your brand can create passive income, but as with many elements of business, you’ll need to put in some work upfront for a smooth relationship.

How to Find a Sustainable Manufacturer

There are plenty of tools to help you find a sustainable manufacturer and minimize your environmental footprint.

How to Safely Get Rid of Paper Documents

Don’t toss outdated business records in the trash. Use these tips to dispose of your paper documents.

How to License a Brand for Your Product

Licensing a brand for your product can help increase customer reach and sales. But first, do your homework to understand this complex topic and learn if this path is right for your business.

Best Product Design Software for Beginners

Ready to move beyond a simple pencil sketch? These product design software options can help make your prototype more realistic and ready for production.

How to Write an Emergency Preparedness Plan

Every business owner should prepare for the next big emergency. Learn how to write an emergency preparedness plan using these seven steps.