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Ready, Set, Startup

If you're looking to open a new business, this could be your year. Follow our step-by-step guide and before you know it, you'll be putting your business ideas into action.

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Business Metrics You Should Analyze Every Year

These five business metrics can give you a holistic view of your business’s annual performance.

Best Practices For Building An Online Writing Portfolio

Consider using a website with templates specifically designed for freelance writing portfolios.

What Is Penetration Testing?

Penetration testing is a best practice for regularly testing your cybersecurity defenses against evolving threats.

How to File an Insurance Claim for Your Business

In the unfortunate event that you need to file a business insurance claim, here are the steps you need to take to improve your chances of getting compensated.

Strategies for Finding New Customers

Learn the six steps to acquire new customers in less time.

Creating Personalized Campaigns: A Data-Driven Approach to SMB Marketing

Use your data to improve customer segmentation and create more targeted marketing campaigns that resonate with your audiences.

How to Delegate Tasks to an Outside Vendor

Working with vendors can increase your company’s productivity, but only if you outsource the right things. Here’s how to determine which tasks you should delegate.

What Are Marketing Personas?

Marketing personas are fictional customer profiles that help you better target your marketing messaging and outreach.

How To Find Your First Customers

In this edition of “Ask the Board,” we asked Paul Cheek, a tech entrepreneur, educator, software engineer, author, and patented inventor to share his best advice on how to find your first customers.

New Tech Helps J.C. Penney Meet Its Workers’ Financial and Scheduling Needs

Chief Human Resources Officer Andre Joyner on how the retailer’s new employment solutions app boosted supply chain employees’ feelings of empowerment and job satisfaction.