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Ready, Set, Startup

If you're looking to open a new business, this could be your year. Follow our step-by-step guide and before you know it, you'll be putting your business ideas into action.

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7 TikTok Trends for Entrepreneurs

Discover seven trending TikTok videos you can use in your social media marketing strategy, from dance challenges to ASMR and satisfying videos.

6 Elements of a Viral Marketing Campaign

Learn about viral marketing and six elements of a successful viral marketing campaign to integrate into your content strategy.

8 Tips for Marketing a Self-Published Book

Learn how to find your target audience and best promote your self-published book using social media, metadata, and reviews.

Six Flags is Elevating the Theme Park Experience Using Amazon-Powered Tech

Its new Quick 6 retail store will be first theme park venue to deploy Amazon-powered cashierless checkout to reduce lines amid ‘the attention economy.’

Small Business Tasks for AI

Chatbots, machine learning, and automation tools can all help your team work more productively and boost morale.

Beginner's Guide to Starting a Retail Business

The road to retail success starts with a solid plan. From market research to customer feedback, ensure a thriving venture with these actionable tips.

How to Build a Strong Brand

From taking photos of products or services to optimizing the business's website, here’s how small business owners can strengthen their brand and boost traffic.

Why Small Business Owners Should Consider Substack Newsletters

Find out if creating an email newsletter on Substack is the right choice for your brand.

How To Turn Deinfluencing Into a Marketing Opportunity

There are opportunities to attract customers even when products are on the wrong end of a social media post.

Newegg Wins Over Gen Z Customers Via Livestream Commerce

After first experimenting, and then driving sales, via this emerging shopping vehicle, the brand is wooing a consumer group with an estimated $360 billion in buying power.