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Ready, Set, Startup

If you're looking to open a new business, this could be your year. Follow our step-by-step guide and before you know it, you'll be putting your business ideas into action.

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8 Ways to Make Your Business Cards Stand Out

Business cards are an inexpensive and easy way to market your business. Here are eight ways to make your business card stand out.

3 Types of Firewalls for Small Businesses

A firewall monitors your incoming and outgoing traffic for potential threats. Learn more about how firewalls work and why your small business needs one.

How to Create Shareable Infographics to Promote Your Business

Infographics are one of the most compelling types of content for building brand awareness with consumers. Here’s how to create one for your business.

Loyalty Programs Evolve to Deliver Experiential Rewards

A cross section of brands’ revamped rewards strategies rely on elevated perks to woo today’s consumers.

Pricing Markups Explained: Definition & Similar Terms

A pricing markup is not the same as gross profit, and understanding the difference can help you strategically price your product or service effectively.

Risk Management Strategies for Small Businesses

Discover ways to minimize and manage risk for your small business, including a tight cybersecurity policy and creating a risk management team.

How to Determine Your Most Relevant Social Media Metrics

You could track dozens of social media metrics, but here’s how to choose ones specifically relevant to your business.

Top Transferable Skills to Teach Your Employees

Leaders can help their employees refine their innate, individual skills and teach them new ones that improve their job performance and boost the company’s overall success.

Short-Form or Long-Form Videos: Which Is Better for Engagement?

Discover the different use cases for short-form and long-form video content and which format produces the most engagement for your brand.

Employee Phone Policies: Securing Company Data on Employee Devices

Most employees access company data through their personal devices, posing a security problem for small businesses.