Each year, the Super Bowl provides a big economic impact for the host city.
The final estimated local economic impact of last year's Super Bowl in Las Vegas was $1 billion – fueled by direct spending by visitors and residents, indirect spending at local businesses, employment, and tax revenue.
But the effects are felt in communities across the country. From takeout from local restaurants to investing in new electronics, the Super Bowl drives spending that positively impacts local businesses, workers, and customers.
Big picture: New Orleans is hosting its 11th Super Bowl this weekend. Initial estimates for Super Bowl LIX show a local economic impact of at least $500 million, but the final figure could be much higher.
According to data analysis from the U.S. Chamber, New Orleans is expected to see $200 million in spending over two days from an estimated 125,000 visitors coming to the Big Easy for the game.
- What's more: the New Orleans-Metairie area is expected to see another $53.4 million in spending from residents for the big game and millions more in broader economic impact for the metro area.
All this extra business activity adds up to increased spending at local business, new opportunities for workers, and a top-notch fan experience—whether tuning in to root for one of the teams, watch the halftime show, or just be a part of the excitement.
National numbers: According to the Chamber’s data, communities across the country will see a boon from spending during the Super Bowl on things such as food, drinks, apparel, decorations, and other purchases.
- The Little Rock, AR metro area could see more than $42 million in spending, or about $56 per person.
- The Warner Robins, GA area could generate more than $11 million in spending, while the Billings, MT area could see $10.6 million in spending.
- For the hometowns of each team, the Chamber estimates the Kansas City metro area could see $123.3 million in spending on the big game, while the Philadelphia metro could see $346.8 million.
Search the table below to find the estimated economic benefit that Super Bowl LIX will bring to your city based off the share of population living in Metropolitan Statistical Areas.
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$1,082,864,444
New York-Newark-Jersey City, NY-NJ Metro Area, biggest spend
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$710,817,176
Los Angeles-Long Beach-Anaheim, CA Metro Area, second biggest spend
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$514,424,851
Chicago-Naperville-Elgin, IL-IN Metro Area, third biggest spend
The Chamber’s Brought to You by American Business campaign showcases how America’s businesses are working together to deliver unforgettable moments and experiences during important moments throughout the year.
More on the Super Bowl's Impact
About the authors
Curtis Dubay
Curtis Dubay is Chief Economist, Economic Policy Division at the U.S. Chamber of Commerce. He heads the Chamber’s research on the U.S. and global economies.
