According to a survey conducted by the National Retail Federation, fans from across the country will spend $17.3 billion on the Super Bowl this year for things such as food, drinks, apparel, decorations, and other purchases. The U.S. Chamber of Commerce used this figure to determine spending by residents in 386 metropolitan statistical areas according to their populations.
Search the table below to find the estimated economic benefit that Super Bowl LVIII will bring to your city.
From ordering pizzas, wings, and beer from local restaurants to investing in electronics, the Super Bowl provides big support to small local businesses and their customers.
All this extra business activity adds up to increased spending at local business, healthy local economies, and a top-notch fan experience for fans—whether tuning in to root for one of the competing teams, to watch the halftime show, or be a part of the excitement.
Bottom line: The Super Bowl is a quintessentially American event, and it is brought to fans all across America by American business.
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About the authors
Curtis Dubay
Curtis Dubay is Chief Economist, Economic Policy Division at the U.S. Chamber of Commerce. He heads the Chamber’s research on the U.S. and global economies.
