Small Business Saturday is an annual event that takes place nationwide on the Saturday following Thanksgiving to encourage more holiday shopping at small businesses. Every year, we spread the Shop Small campaign wider than just Small Business Saturday because small businesses need our support year-round.
Join the U.S. Chamber of Commerce in promoting shopping small, investing in local communities, and celebrating the important role of small businesses play in our economy throughout the holiday season.
Shop Small for Hurricane Recovery on Nov. 30
The U.S. Chamber Foundation and American Express launched a grant program to support small businesses impacted by Hurricanes Helene and Milton. As part of the initiative, American Express will donate $1 for every purchase made on an American Express Card at a qualifying U.S. small business on Small Business Saturday.
Social Media
Hashtags: #SmallBusinessSaturday#ShopSmallEveryDay #ShopSmall
Handles to tag: @uschamber
Sample Messages (X):
- This holiday season, let's make a big impact by shopping small! Support local businesses and find unique gifts for the holidays. #ShopSmall #ShopSmallEveryDay
- Shopping at small businesses boosts your local economy and creates jobs. Show your love for local entrepreneurs while holiday shopping. #ShopSmall #ShopSmallEveryDay
- Celebrate #SmallBusinessSaturday on Nov 30th! Every purchase at a small business makes a difference. Let's support our local entrepreneurs. #ShopSmall #ShopSmallEveryDay
Instagram/Facebook/LinkedIn:
- This holiday season, let's make a big impact by shopping small. Small Business Saturday is on November 30th, and it's the perfect time to support the local businesses that make our communities unique. #ShopSmall #SmallBusinessSaturday
- Did you know that shopping at small businesses helps boost our local economy and creates jobs in our community? This holiday season, let's show our appreciation for the hardworking entrepreneurs who bring so much value to our neighborhoods. #ShopSmall #ShopSmallEveryDay
- Join us in celebrating small business this holiday season! Whether you're shopping for holiday gifts or treating yourself, remember that every purchase at a small business makes a difference. Let's support our local entrepreneurs and keep our communities vibrant and thriving. #ShopSmall #ShopSmallEveryDay
Social Media Graphics
Shop Small Resources for Small Businesses
CO— by U.S. Chamber of Commerce has guides for small businesses to help them make the most of Small Business Saturday.
- How to Sign Up for the Small Business Saturday 'Shop Small' Map
- How Any Business Can Make the Most of Small Business Saturday
- 5 Consumer Insights That Will Help You Connect With Customers On Small Business Saturday and During The Holiday Season
- AI Prompts to Prepare for Small Business Saturday
American Express has resources for businesses and shoppers to participate in the national Shop Small campaign such as custom signage and templates, and an interactive map, on their website.
